AAF Pensacola Won Big at 2019 4th District ADDY® Awards

Bote_Best of Show.jpg

As the curtain closes on another year of 4th District ADDY Award Competition, American Advertising Federation (AAF) Pensacola members won big, bringing home numerous Gold, Silver and the coveted Best of Show awards.

 After entrants won a Gold or Silver award at the local AAF Pensacola ADDY competition, the entrants were then forwarded to the district competition. The AAF Fourth District is one of 15 regional AAF Districts nationally. It is comprised of 18 local federations located throughout Florida and the Caribbean. This year the AAF 4th District Gala was held May 4th in Orlando, FL.

 Professionals in Pensacola made a splash winning 8 Gold Awards and 10 Silver Awards. ADDY Award newcomers, BOTE, took Best of Show for their branded content piece BOTE Presents: Red & Brown!

Congratulations to the following professionals:

“These awards are a testament to the high caliber of work that professionals in Pensacola produce and they matter in the professional advertising industry,” said Stacie Dice, AAF Pensacola President.

“There are so many professionals who push the boundaries with new, innovative advertising.”

In addition to the outstanding performance from our professional categories, the AAF Pensacola students won the second most awards in the entire district. Students from both Pensacola State College and Pensacola Christian College accounted for 3 Gold awards and 8 Silver awards.

Congratulations to the following students:

Two of the student Silver Awards that were paid for in the Second Poore program won awards at the district level. These works were for Devin Bonner’s That’s The Jam and Meghan Daubenspeck Personal Branding. The Second Poore is named after Kris Poore, Executive Vice President, Corporate Branding from idgroup, who always had a panache for seeing the potential in student’s work and paying forward those student’s work to the district competition. This year, AAF Pensacola introduced our Second Poore program that invited professionals in Pensacola to pay for Silver ADDY Awards to be forwarded to the district level. Gold awards and highest scoring Silver awards in a non-Gold award winning category are forwarded for free. All other Silver award winners must pay to be included in the district competition.

 “I’m so proud of our students and the number of other colleges and universities that they compete against and still consistently do well against the competition,” stated Dice.

“The Second Poore is just another way we can give back, educate and help foster our upcoming students into our professional originations. You don’t have to move away to work in an exciting career in advertising. We have so many opportunities in own backyard.” 

District winners will have the opportunity to compete in the AAF National Competition. The National ADDY Awards Gala will be held June 6th in Hollywood, Fla. 

AAF Pensacola is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. The organization is dedicated to serving members by protecting and advancing advertising interests. AAF Pensacola fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.

2019 Student Portfolio Review Wrap Up

56355333_10157143191759814_5298285958586695680_n.jpg

On April 6, 2019, AAF Pensacola and Pensacola Designers organized the 2019 Student Portfolio Review. This event was created to provide students an opportunity to sharpen their creative edge and garner career advice from seasoned pros in our community. It went well! Below are some thoughts from reviewers.

"I enjoyed talking with—and learning more about—so many incredibly talented up-and-coming designers. It was an honor and privilege helping each person workshop through solutions to improve their resumés. I'm very excited to see how all these new designers make their impact in their careers and in the community." —Kris Poore, Chief Creative Officer/Executive Creative Director at idgroup

“This was my first time attending the AAF Portfolio Day and it was such a great experience! Everyone was very kind and it was easy to talk to the people I needed to. I’m very happy I got the opportunity to attend.”  —Rebekah Starin, student from Pensacola Christian College

The cowork annex graciously hosted our event and attendees, which included about 25 students from the University of West Florida, Pensacola State College, and Pensacola Christian College; 16 reviewers; and 10 volunteers.

“It was a pleasure to help students with their portfolios and see all the up and coming talent that Pensacola has to offer.” —Sara Mitchell, Graphic Designer/Project Manager at Duncan McCall

“I had a very good time, and learned a lot from everyone I got to talk to. It was very helpful for me to be able to talk to professionals currently out in the field and have them critique my work. It was very eye opening for me.” —Margaret Crane, student from the University of West Florida

The 2019 Student Portfolio Review consisted of 11 portfolio review tables, 3 resume review tables, and 2 mock interview rooms. All three stations were ran by professionals from 14 different companies, which ranged from local colleges to award-winning advertising agencies.

“I thoroughly enjoyed being a part of the Student portfolio review. It’s amazing to see the young talent that’s developing along the Gulf Coast and Pensacola. I love the fact that I can share my professional experience to help our area’s emerging professionals. We have some incredibly talented artists in Pensacola and these types of events will only make everyone better.” —Chris Odom, CEO/Director of Photography/Aerial Cinematographer at Firefly Media

Once again, thank you to all the students and professionals who attended and volunteered at the 2019 Student Portfolio Review. We couldn’t have done it without you, and we’re excited to grow and improve this event next year!

Industry Links and Resources

ADVERTISING INDUSTRY LINKS

The list below provides quick links to many of the organizations we’re connected to throughout our community and the country. Most of them speak for themselves and it’s likely you’re even a member of one or more of them.

Please pay special attention to the site for the AAF. You are a member of the AAF as a part of our organization. They’ve developed a members-only area on their site that you have access to at any time as long as you’re a member of the AdFed in good standing. It’s a benefit that provides many tools and resources designed to help you do your business better. Have feedback about it? Let us know and we’ll pass it along.

It’s important to note that this list, while comprehensive, may be missing a resource that you find particularly helpful in your day-to-day activities. Please share it and we’ll check it out, see where it best fits, and add it to the list!

Club Affiliations

News Links

Association Links

AAF Pensacola Committees

How can you get involved?

Whether your interest centers on social, education, technology or finance, we have a committee (or two) that need you. The committee chairs welcome the contributions and assistance from all members. Plus it’s a great way to network and help shape the direction of AAF Pensacola.

Member Services

This committee is responsible for attracting new members and ensuring that recently joined members feel welcome and remain happy about their decision to join. Committee members act as the public face of the organization – greeting event participants, making calls to new and growing businesses and encouraging individuals to join.

  • Develop strategies to attract new members.
  • Develop member retention programs
  • Peer recognition of current members
  • Communicate benefits of AAF Pensacola membership to prospects and members.
  • Distribution of new member packets to prospects.
  • Work with Secretary on membership roster, adding prospects, etc.
  • Welcoming members/guests at meetings.

Programs

Finds and books industry leading speakers for our luncheons who are interesting, entertaining and can speak to relevant issues. Also includes planning educational events for our members.

  • Secure Speakers for Luncheon Learns.
  • Contacting, confirming, accommodations as needed.
  • Arrange for audio visual needs of speakers.
  • Negotiate meeting location and food arrangements.
  • Coordinate with Marketing & PR on meeting announcements.
  • Retrieve RSVPs for meetings.
  • Secure and present speaker gift.
  • Take photos of all events for PR and website.

Networking

The Networking Committee identifies and plans social events for all demographics of the federation by investigating and securing potential locations to host special events.  In addition, the Networking Committee works with the Marketing & Public Relations committee on all creative for event materials and publicity for each event.

  • Provides networking opportunities between members and potential members.
  • Plans monthly AdFed :30 social.
  • Secures locations for social events.

ADDYs

Responsible for planning, executing and hosting the ADDY’s event, the annual creative awards show. This includes managing the Call for Entries, judging, awards and throwing the gala event.

  • Determines a date for the event, the location, and the food.
  • Collateral materials – Call for Entry, Invitation to Gala, Winners Book, Programs.
  • Call for entry day/entry lodging, checking of categories.
  • Notification of winners.
  • Awards presentation (program, entertainment, audio visual), volunteers.
  • Ordering and checking awards.
  • Preparation of winners for forwarding to district competition.

Education

Creating an active bridge between classroom and career is the goal of our Education committee. The Education Committee serves as a resource for area colleges and universities through events such as the Student ADDY awards, educational tours, seminars, portfolio reviews, and mentoring opportunities.

  • Encourages member companies to provide full or partial professional internships.
  • Works with UWF and PSC to develop opportunities for students such as portfolio reviews
  • Encourages student participation in the ADDY Awards.
  • Encourages student attendance at monthly Luncheon Learns and networking events.

Public Service

One of the goals of AAF Pensacola is to assist nonprofit organizations in the promotion of their causes. The purpose of the Public Service Committee is to make use of the advertising and marketing expertise found within the organization to affect a positive impact to a selected non-profit entity within the Pensacola Bay Area.

  • Determines a nonprofit client.
  • Works with client to develop advertising/marketing plan.
  • Solicits donated services for advertising/marketing materials.
  • Prepares advertising/marketing materials.

Legislative Affairs

The Legislative Affairs Committee is charged with keeping up on the latest regulations and proposed changes that can affect our industry and is a priority to our organization. This committee monitors legislative activity affecting the advertising industry, and lobbies for positive change.

  • Keeps abreast of the area and national legislative actions involving advertising.
  • Formulates a list of club members with legislative contacts annually.
  • Keeps members informed on local, state and national legislative issues.
  • Gets to know local, state and federal representatives.
  • Leads a grassroots effort when called upon by the District Chair of AAF.
  • Plans meetings with our legislative delegation during the annual Rally In Tally at the state capitol
  • Attends all board and membership meeting, district conference in March.

Diversity

Ensures the club supports and recognizes advertising practitioners who are members of cultural minorities in our market. This committee also works with our Membership and Programs Committees to ensure that the needs and interests of our diverse membership are being met.

How do we talk to the fastest growing market segments using media that reaches and language that resonates? How can we foster diversity outside the traditional “ethnic” agencies, incorporating the best that different backgrounds bring to the table? How do we encourage young talent to study for careers in our industry?

Marketing & Public Relations

The Marketing & Public Relations Committee works with the local media to generate press and exposure for the AAF-Pensacola with the goal of enhancing the club’s image within the Pensacola Bay Area business community while cultivating membership prospects.  The committee will also oversee AAF-Pensacola branding efforts both in print and online; works to develop marketing materials/campaigns promoting the club.

  • Sends all press releases to Social Media/Website committee for inclusion on the AAF Pensacola website and Facebook/Twitter pages.
  • Send monthly meeting announcement to local newspapers, radio, TV, and calendars.
  • Send photos, meeting recaps to the area and national advertising publications.
  • Prepare press releases to regularly promote the AAFG on a local, regional, and national basis via articles and photo.
  • Prepare and distribute a press release of all winners in ADDY competition to the local media.

Communications

Responsible for keeping our members informed about upcoming events, programs, special functions and general news using the 4th District AAF database e-mail application or other means when necessary. Ensures that information on the AAF-Pensacola website is current.

  • Maintains and updates aafpensacola.com and sends AAF Pensacola information for inclusion on the 4th District AAF site.
  • Communicates with members through social media, such as Twitter and Facebook
  • Produces the monthly e-newsletter.
  • Distributes email announcements to the membership.

Sponsorship / Fundraising

The Sponsorships Committee recommends and solicits sponsorship programs for the various events of AAF-Pensacola.  The committee will define levels of sponsorships, work with individual event committees on sponsorship efforts, and explore sustaining sponsorships for AAF-Pensacola.  In addition, the committee will develop and implement strategies for attracting new sponsors, solicit targeted sponsorships and ensure sponsor benefits are provided and sponsors are satisfied with their participation; develops sponsor “thank you” initiatives.

  • Work with program committee to develop special event fundraisers.
  • Arrangements for special events, including food, location, volunteers, sponsors. etc.
  • Secures sponsorships for planned events.

AAF Pensacola Membership Categories

Which membership level works for you?

When you join AAF Pensacola you become a member of the District and National organization. At all three levels, you are granted access to a wide variety of benefits to help you, your company and your industry. From educational and networking opportunities to discounts, membership is well rewarded.

There are several levels of membership to meet a wide variety of needs. Once you choose the membership level that best suits your needs please download the PDF brochure and application or fill out the online application.

If you have any questions please contact us for more information.


AAF Pensacola Membership Levels

Individual

Membership in AAF Pensacola is a great way to nurture your professional development. Whether you’re just starting out or already established in your career, you’ll benefit from becoming a member.

The membership belongs to the individual. Individual’s professional title and the employer can be listed secondary on membership databases/materials, but only the individual’s name is listed on ADDY® certificates.

Benefits:

  • Discounted member rates to all events
  • Discounted ADDY® entry fees
  • Full voting rights and right to hold elected office
  • National AAF Membership including access to national web site resources
  • Access to AAF Pensacola Job Bank

AAF Pensacola is pleased to introduce two Organization Membership Categories. Memberships reside in the name of the company and are transferable within the company should an active member leave your employment.

Small Business

 Any organization employing five or fewer representatives professionally qualified in the advertising industry by education or experience and who devote the majority of their working time to advertising activities may join and designate one representative as the main contact. Up to five representatives may receive member rates on local events. . In other words, the mix of 10 individuals can change from event to event. The organization pays the dues and owns the membership and is therefore recognized on any awards received.

Corporate

Any organization employing more than six representatives professionally qualified in the advertising industry by education or experience and who devote the majority of their working time to advertising activities may join and designate two representatives as the main contacts. Up to 10 memberships that can be assigned at your discretion. In other words, the mix of 10 individuals can change from event to event. The organization pays the dues and owns the membership and is therefore recognized on any awards received.

Benefits:

  • Discounted member rates to all events
  • Discounted ADDY® entry fees
  • Program and event sponsorship opportunities
  • Access to AAF Pensacola Job Bank
  • Full voting rights and right to hold elected office
  • National AAF Membership including access to national web site resources

Additional Corporate Voting Membership: Any small business or corporate member may designate additional voting members from their industry representatives. Voting members are able to voice an opinion on AAF leadership and issues and attend the national AAF AdAmerica conference.

AdGrad

This one-time discounted membership level is for recent college graduates to kick-start their advertising careers and connect with local professionals. Eligibility is effective for one calendar year, to begin on January 1 of the year immediately following graduation and end on December 31 of that same year. You must apply within 12 months of your graduation date.

Student

You must be a full-time student to qualify. You’ll receive all of the benefits our professional members receive at the individual rate, plus the benefit of getting to know (i.e., schmooze) the folks you may want to get a job from someday!

Annual Dues

Membership in AAF Pensacola runs from January to December.

$140 – Individual

$180 – Small Business (5 or fewer employees)

$240 – Corporate (6 or more employees)

$60 – Additional Voting Membership

$70 – AdGrad

$25 – Student

AAF Pensacola Membership Benefits

The Benefits of Joining AAF Pensacola

AAF Pensacola strives to offer the local advertising, marketing, and public relations community the best in education, programs, competition and networking. We know your work hard, so we work to reward those efforts, help you stay on top of industry advancements, network with your peers and unwind a little. Members receive discounts on everything the club offers.

Networking

Friendships are one of the most rewarding benefits of AAF Pensacola membership. AAF Pensacola members represent the top marketers, agencies and industry suppliers in the Greater Pensacola area. A variety of social events are sponsored throughout the year to bring members and guests together and encourage the free exchange of ideas. Our monthly Luncheon Learns also provide you the opportunity to meet your peers and build relationships based on common interests and goals.

  • Learning & Professional Development
    AAF Pensacola provides professionals and students learning opportunities through educational programs, seminars and services. Each month, AAF Pensacola hosts programs, including Luncheon Learns with guest speakers from both local businesses and those around the nation. Members are granted special pricing for these events as well as other AAF Pensacola events.
  • Committee Involvement
    AAF Pensacola strives to involve members in many aspects of the club. Committees are a perfect way to not only network and lend your talents but really get involved with the club to help make a difference.
  • Professional Development & Networking Opportunities
  • Luncheons with industry-leading speakers
  • Social Events
  • Opportunity to get involved with committees
  • Mixers with other industry-related organizations
  •  Recognition
  • ADDY Awards – Your company receives a healthy discount for all ADDY® Award Entries.
  • Student ADDY Awards
  • Silver Medal Award
  • Community Service & Leadership Opportunities
  • Public Service Campaign
  • AAF National Membership
    The American Advertising Federation is the only national association representing all segments of the advertising industry. By joining AAF Pensacola, you are automatically affiliated with this national organization, which to date represents more than 50,000 advertising professionals, 215 local advertising federations, and 200 college chapters.

As a member of the AAF Pensacola, you become part of a talented national community of advertising professionals and gain access to connections, resources, and continuing education to help ensure you stay current in the industry. You even get member-only discounts on many of the publications and services you already use.