As the curtain closes on another year of 4th District ADDY Award Competition, American Advertising Federation (AAF) Pensacola members won big, bringing home numerous Gold, Silver and the coveted Best of Show awards.
After entrants won a Gold or Silver award at the local AAF Pensacola ADDY competition, the entrants were then forwarded to the district competition. The AAF Fourth District is one of 15 regional AAF Districts nationally. It is comprised of 18 local federations located throughout Florida and the Caribbean. This year the AAF 4th District Gala was held May 4th in Orlando, FL.
Professionals in Pensacola made a splash winning 8 Gold Awards and 10 Silver Awards. ADDY Award newcomers, BOTE, took Best of Show for their branded content piece BOTE Presents: Red & Brown!
Congratulations to the following professionals:
“These awards are a testament to the high caliber of work that professionals in Pensacola produce and they matter in the professional advertising industry,” said Stacie Dice, AAF Pensacola President.
“There are so many professionals who push the boundaries with new, innovative advertising.”
In addition to the outstanding performance from our professional categories, the AAF Pensacola students won the second most awards in the entire district. Students from both Pensacola State College and Pensacola Christian College accounted for 3 Gold awards and 8 Silver awards.
Congratulations to the following students:
Two of the student Silver Awards that were paid for in the Second Poore program won awards at the district level. These works were for Devin Bonner’s That’s The Jam and Meghan Daubenspeck Personal Branding. The Second Poore is named after Kris Poore, Executive Vice President, Corporate Branding from idgroup, who always had a panache for seeing the potential in student’s work and paying forward those student’s work to the district competition. This year, AAF Pensacola introduced our Second Poore program that invited professionals in Pensacola to pay for Silver ADDY Awards to be forwarded to the district level. Gold awards and highest scoring Silver awards in a non-Gold award winning category are forwarded for free. All other Silver award winners must pay to be included in the district competition.
“I’m so proud of our students and the number of other colleges and universities that they compete against and still consistently do well against the competition,” stated Dice.
“The Second Poore is just another way we can give back, educate and help foster our upcoming students into our professional originations. You don’t have to move away to work in an exciting career in advertising. We have so many opportunities in own backyard.”
District winners will have the opportunity to compete in the AAF National Competition. The National ADDY Awards Gala will be held June 6th in Hollywood, Fla.
AAF Pensacola is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. The organization is dedicated to serving members by protecting and advancing advertising interests. AAF Pensacola fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.